Many people today have found themselves in need for quick money and some additional income. Most of us have actually looked online at least once, trying to find some good online opportunity. One of the most common responses you can find is online surveys. Are they legitimate? Do they give you money? Do they actually pay?

The truth is that the advent of internet has simplified our lives a lot, enabling all sort of online businesses and money making options. The only thing you need is a computer and a connection to the internet. This should be enough, to start with.

Most of the companies that offer paid surveys can be found in credible websites, even employment sites. This doesn’t mean that they are legitimate, or that they will pay you for a survey that you took. In fact many people get scammed every day, trying to find something that can suit their needs. Here are some tips so that you know what to avoid:

Never sign up on websites that require you to pay some money in order to become a member and start taking surveys. These sites are scams and you will be left without your money, as most of them tend to disappear after a while. You are never supposed to pay something in order to work or make some money online, so try to avoid these sites, no matter how attractive they seem, and no matter how many charming lines you read.

If something sounds too good to be true, then it is so. There are numerous fraudulent sites online that promise that you can make more than 400$ per day. If it was that easy, we would all probably be taking surveys online, rather than working a day job. Even the ones that are not scams have some rules, so try to read the FAQ before signing up and start only if you have understood the terms.

There are some websites though that are legitimate and offer paid surveys. They will not ask you for your money and they will not ask you more than you need to submit. You probably need to add your name, address and a couple more personal data, but that is typically required. These sites send you notifications to your email whenever there is something for you. Your location is important, as most of them work in the US, the UK and Australia.

If you find some website that actually pays you, make sure that the money is tax free, otherwise you will need to declare the money to IRS. Most of the legitimate websites will declare that in their terms page so make sure that you read it carefully.

 


 

Pay per click advertising is a new trend that has been massively used by online marketers, web businesses and individuals as a part of their marketing and promotional campaign. So, what is PPC advertising exactly?

Pay per click advertising is a relatively new method of advertising your online business, using your particular keywords in the search engines. Unlike the typical advertising campaigns, advertisers pay only for each click on their links. Once a visitor clicks a link that directs him to the advertiser’s website, the advertiser needs to pay some money. There are numerous businesses today which have chosen this kind of advertising, simply because this is the way to cut down on expenses and generate traffic easily.

Pay per click advertising is considered to be the most cost effective method in advertising today. Companies like Google and Yahoo sponsor and facilitate this practice, introducing some great PPC platforms. Google Adwords and Yahoo Search Marketing are just some of the better known PPC examples working today. What they do is to give the advertisers the chance to get high positions in the products’ listings for particular keywords. Once the user searches for your keyword in one of the main search engines, your ad will appear to him on the usual user result page.

PPC advertising has quite a few advantages:

First of all it’s easy and practical. The results are visible after a few days, without any participation and observation from your side. You don’t need to be a savvy advertiser so as to succeed in pay per click advertising, since it is a rather automated procedure. Once you set up your account you can simply start working with keywords and see traffic coming your way within days.

You don’t need to optimize your website so as to get higher rankings in search engines. Although SEO is probably something you will need to do at some point, so as to increase your revenues, you don’t need to do it right away. In any case, PPC is a part of your advertising and promotional campaign, not the entire campaign. If you use it properly it can be very helpful.

Pay per click advertising is a rather cost effective way to generate traffic to your website. You can set a daily or monthly budget and stick to it. You need to pay only when someone clicks your PPC ad, so that means that you don’t need to pay huge amount of money in advance, without knowing what the results will be. In PPC advertising you pay only for what you actually advertise. This is one of the most important advantages and the main reason for which advertisers tend to use it in their promotional campaigns.