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Split Testing Your Prices
from: Deb St. George - MastermindMarketingTeam.comNot only should you be testing your content on a regular basis but you should be testing your prices too. You can do this yourself without using any software by running the same ad, offer, or salespage with two different prices to see which one brings the most sales. Alternatively, you can use Google’s Website Optimizer to test several aspects of your site, including your prices. With this tool, which is free, and can be used with or without AdWords, half of your customers are sent to your website with one price listed (or define any other testing criteria) and the other half are sent to your identical website with only those parameters that you specified changed.
With all the options Internet marketers have for pricing it can be difficult to figure out which price is the right one, especially for those marketers who have no previous experience. Understand, though, that even the most experienced Internet marketers have to constantly test their prices and other aspects of their Internet marketing campaigns to know what is working and what isn’t working.
When you use a tool like Google’s Website Optimizer, your stats are collected and analyzed so that you can easily tell which prices are converting and which ones aren’t.
While you’re testing prices, you might as well test other parameters as well, such as headlines and other parts of your offer. You’ll receive detailed reports that will help you to easily understand which parts of your offer work better than others.
Split-testing doesn’t have to be a dreaded chore even if you don’t use any software to help make the job easier. You can simply list two identical offers with different prices and track your stats to see which offer is converting better. Realize, though, that split-testing, like many other aspects of Internet marketing, is an ongoing process. Once you get the results of your first test, change your parameters and test again.
You may have a great product and still lose sales because it is priced too high or too low so it is important to find just the right price that consumers are willing to pay. Priced too low, consumers may feel that your product is not a quality product. Priced too high, consumers may feel that it is overpriced or they may not be able to afford it. That’s why it is crucial to split test so that you can find the price that will continue to bring sales.
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