Once you’ve created your website and filled it with content, you’ll need to go about the business of promoting it. There are many ways you can go about this and the savvy Internet marketer will try many of them in order to find out what works best. You may not have noticed before you had your own website how others promote theirs but start now to notice and see which methods impress you the most.

Although the old adage, “You get what you pay for” rings true in most cases, that is not necessarily the case when it comes to Internet marketing and promotion. That is because there are a multitude of free promotional techniques you can use that can be just as effective as the ones you pay for. In fact, you can lose a lot of money if you don’t know what you’re doing so you may want to try some of the free promotional techniques before you commit to the paid ones.

AdWords VS AdSense

Both Google AdWords and Google AdSense have the potential to be profitable promotional strategies, however, they are vastly different and it is important to understand the difference between them. With AdSense, you pay nothing and you have the potential to earn ad revenue. Let’s say you have a blog, which is the most popular form of website that AdSense is used on. You would sign up for a Google AdSense account and Google would run ads on your site based on the content you have on your site. Then when visitors to your site click on those ads, whether or not they buy anything, you would earn ad revenue.

That ad revenue comes from the Google AdWords program. Internet marketers bid on keywords and subsequently open a Google AdWords account. These are the people that pay Google every time their ad is clicked on. The idea when you have an AdWords account is to pay a price to Google for the click but then make more money when you make a sale. Obviously, not everyone who clicks on the ad makes a purchase so this manner of advertising works for some and is not as lucrative for others. That’s why it is wise to make good use of the free promotional resources at the beginning of your Internet marketing career so that you can gain valuable marketing experience before you have to pay for advertising.

Other Ads

Some Internet marketers pay for banner ads or other types of ads that are placed on well trafficked sites. Depending on the site where your banner ad is placed, you might pay each time the ad is clicked on or you might pay a flat rate for the advertising space. It is important to know what your advertising budget is before you pay for advertising and then track your statistics so you will be able to see which form of advertising is doing you the most good.