Marketing Mix is one of the major pillar stone in the field of Marketing. The four P’s of Marketing namely Place; Promotion, Price and Product are the major aspect that in a major way define the success of a product or service in the market. Although there are many variables that operate in the day to day dynamics of operations of a Marketing Manager, but when it comes to the major contributors, these four classified aspects have a direct impact on the perceived value of service or product in the eyes of potential customer, therefore the study of Marketing Mix gains paramount importance in the eyes of a marketing manager.

The tools of marketing mix assist a manager in formulating and devising an effective marketing strategy .The manager uses the four controllable variables of the Marketing Mix in such a way that the product or service gains a unique selling proposition in the minds of prospective customer. In order to generate optimal response, a manager does careful blending of all these factors, carefully assessing the pros and cons of adjusting each factor. These factors can be further tinkered a bit to match the ever changing needs of market.

Through the first P of marketing mix , namely the Product a manager can control the attributes of physical product itself like its physical appearance ,its functionality ,its brand , service conditions etc .These aspects actually control in major way and can contribute a lot in the positing of the product in the market . A manager can carefully review these parameters to increase the popularity of product in masses.

The second P of Marketing Mix, which is the Price, is the most potent of all the four ingredients. A manager through careful variation of price can garner a very competitive positioning of the product in the market. He can further increase the volume sale of the product by packaging the product with attractive offers like discounts and freebies.

Through the third ingredient of Marketing Mix, namely Place, a manager can decide the distribution link of the product .He can control the Logistic, Channel coverage and other Service level agreements so that advantages of careful positioning can be utilized.

Similarly through fourth P of Marketing Mix namely Promotion , a manager can give his product the momentum necessary so that product gains healthy visibility in the minds of mass medium .For this end a manager uses media and other advertising and public relation tools to increase the reach of product in the market.


Learning how to market your website effectively is the best way to maximize your online presence which is critical for any business. More and more businesses are beginning to offer content in the form of articles on business websites. Marketing these articles is a tremendous way to expand a small business presence. Consider distributing or placing articles in various online directories. When done properly, your business can reap amazing benefits including web traffic increase, generation of leads, boosting your reputation and gaining new customers. This simple yet effective concept can potentially help your business reach new heights.

The first step in website or article marketing is establishing your keyword. Your keyword must be properly distributed throughout your article and the keyword must be a word that ranks well in search engines. For example, consider a business that sells handbags. You should properly research what people search for when looking for a new handbag. Is it the term handbag, purse, carryall? Make a list of the most searched keywords for your item and pepper these in throughout your article. There can be several words for one item and establishing the most searched for keyword is what will bring more customers to your site

Make certain that your articles and your web content is well written. Anyone can put together a bunch of information calling it an article. Your goal should always be to provide value to your customers or readers. Doing this may mean writing the article yourself or hiring an expert. Position yourself as an expert especially if this is your business, write the article and then naturally place your chosen keywords in your article. You articles should always be information rather than sales pitches or advertisements. In fact, the best articles are educational and provide new information.

Distribution is one of the hardest components of website or article marketing. At first, you will need to manually submit articles to various online directories. Pick a few directories and submit there to being with. Also consider submitting your website to directories if you can do it without it seeming like a sales pitch.

Article marketing does many things including enhancing your visibility on the Internet and educating your target market of customers. This goes a long way towards building lasting relationships. Paid advertising may lose its relevance as time goes on but articles that are well written can be republished and re-used for years.

Article and website marketing is an important part of building a successful business on the Internet. Invest a little time and money and you may just find yourself gaining lifelong customers who are already educated about your product or service.