While blogging can be an important part of your overall promotional strategy, there are a lot of options you can exercise to make your blog work for you instead of the other way around. We’ll discuss five of the most important profit boosting blogging techniques here.

Get Your Own Domain

While you can use free blogging sites to blog about almost anything you want, savvy Internet marketers get their own domains in order to have full control and so they can maximize their profits. For just a few dollars a year you can own your own domain and hosting costs less than ten dollars a month in most cases. At any rate, it will be more than worth it to host your blog on your own domain.

Post unique content

Google doesn’t like duplicate content and your customers won’t either so be sure to always post only 100% unique content on your blogs. Either write it yourself or hire someone else to write it. Either update your blog on a regular basis or if the subject matter is static, write your posts ahead of time and schedule them to post on a regular basis.

Promote Your Blog

Submit your blog to blog directories and ping your posts; pinging will ensure that your updated content is indexed. You can also submit your blog to social bookmarking sites and search engines. When submitting your blog to the search engines, don’t ignore the minor ones. Make sure your blog is indexed on all the search engines. Whether you are promoting affiliate products on your blog or just using it to link back to your main website, you have countless ways to promote your blog at your disposal. Use all of them that you possibly can to maximize your overall profit potential.

Use a WordPress Theme

If you’re an expert at website creation you might want to go ahead and build your own site but if you’re not, you can create an attractive blog using WordPress without having to know any of the technical stuff. WordPress offers a variety of attractive themes and there are also various plug ins and widgets you can use to customize your blogs. In addition, you won’t have to worry about your blog looking like everyone else’s because of the vast variety WordPress offers.

Harness the Power of Video

Consider adding video to your blog, especially if you are explaining how to do something. While written instructions are great, there is nothing more convincing than seeing exactly how something is done. These videos don’t need to be very long; two to five minutes is sufficient, but the main point is that they be clear and concise so that your readers will get the most benefit from them.