Trying to thrive in the middle of a recession can be a really daunting and stressful task, especially if you are a regular employee who wants to make some changes and get rid of the constant fear of losing a job, depending on the company’s plans. If you want to start a small business to ensure a stable income and change the quality and focus of your life, then here are some ideas for you that can give you a boost even in a downward economy and help you avoid getting confused in a jungle of ideas and thoughts.

If you think of putting up a business from the beginning, with a small capital, then trying an online business is always a good idea. You can find something that interests you first of all and try to find a niche that can either make a difference, or that can make you feel comfortable to work with passion and enthusiasm. There are online businesses that demand some small money to start with and can be really profitable. Online stores and franchises are a good idea. You can do some research and find out if there are online bookstores that are ready to share their business brand name with you, so that you can both increase your profits and income.

Remember that when it comes to businesses that exist only online you avoid a series of extra expenses such as rent and on site store related taxes and you just have to have a storage room and good suppliers. Moreover, having a small online business gives you unlimited opportunities in marketing, as you can choose the style and type of your marketing campaign, spending more or less money or targeting particular groups and expanding the business to other countries and states. Internet gives you the chance to overcome limitations of time and geography and that can prove really helpful for a small business that seeks some longevity and profit.

If you have special knowledge in something and you have good interpersonal skills, then trying to help people giving them advice in the field of your expertise can help you live a very comfortable life. Consultations such as interior decoration, wardrobe, beauty consultations if you are a woman, or investment and marketing services, can be very profitable and significantly increase your income especially if you manage to create a good name and work on your reputation a lot. If you have satisfied customers, then they can spread the word for you, which translates to more customers and more money in the future.

Remember that whatever you do you need to work on something you know or something you can educate yourself on and develop your skills. Don’t choose something just because it is trendy because that can have disastrous results.