You will find, when doing business online that there are plenty of terms that are confusing. You will hear abbreviations for a wide range of things and before too long the new lingo and Internet shorthand can be mind boggling if you allow it the opportunity. With that in mind, resell rights does not need to be yet another source of confusion for the would be Internet marketer.

But what do resell rights mean? In general resell rights allow you a specific license to distribute the product. You will need to examine the specific license you receive in conjunction with your resell rights products to find out exactly what it entails for you. '

Resell rights only grant permission or rights for you to sell the products to someone else. You cannot make changes to products that give resell rights unless you are granted specific rights to do so. This also means that you can't attach your name to the product and call it your own or change the links to match links for products that you are promoting.

PLR, or private label rights, grant you the right to use the product as you see fit as long as it is within the letter of the agreement you made when purchasing your private label rights. In most cases you have the option of making changes, adding links, removing links, changing or adding graphics, rewording, or leaving everything completely as is. Sometimes there are stronger restrictions so you must, once again, look to the document that outlines the specific rights you have.

Master resell rights, also referred to as MRR, are a different matter. When you purchase a product with MRR then you are generally purchasing the product, the right to sell the product, and the rights to sell the rights to sell the products to others. Sounds confusing right? It really boils down to this: master resell rights give you product to sell the products as well as selling the rights so that others can sell the product too.

Resell rights and master resell rights may sound tempting. When it comes down to it though, private label rights are the preferred method because you can make changes, put the work into your own “voice” and make sure that all links and profits from the article are coming to you rather than someone further up the food chain as you will find is often the case with resell and master resell rights.

That being said, if you are a beginner in the world of Internet marketing or simply attempting to make business selling products for others, then resell rights and master resell rights are a great place to begin. You should be able to realize real profit potential selling the products that others have created.