An eBook sales page is a web page designed to generate sales of your eBook. The sales page is an important page of selling your product. The sales page is usually a long copy sales letter that is addressed to your prospective customers on a web site. In this sales letter, your customer will have a few options; they can read your sales letter and learn what your eBook is all about, they can click the “Order Now” button and place their order or they can just leave the page altogether. Now you obviously want them to purchase your product but at the very least you want them to read your sales letter so they are enticed by your product. So making your sales page attractive and enticing is extremely critical in your future sales.

There are 7 parts to an eBook sales page. They are the Pre-Head, the Headline, the Sub-Head, the Lead, the Photo and Biography, the Body Copy and The Closing. The Pre-Head is found at the top of every sales page. It is basically a tag line that says who you are and that you are a reliable author. Your Pre-Head could say something like “Your Name, the top seller in her company for 8 years in a row” or “Your Name, award winning chef in the region for the second year in a row.” The Headline must strong and give your customers that big promise and it must have an emotional appeal. The Sub-Head is the line that will grab the reader’s attention. The Sub-Head expands on the headline to draw the read to begin reading the copy. The Lead is the most crucial part of the sales copy. It is the text that runs from the beginning where you salutation starts to the first sub-head of the letter. Then there is your photo and bio. Having your picture as part of your sales page will help your customers put a name to a face. This goes a long way when deciding if the client will purchase your product or not. As far as your biography section, keep it professional. The Body is where you will communicate to your customers all the great benefits they will get from purchasing your eBook. Whether your book is about grooming dogs, reducing stress or 30-minute meals, tell them exactly what is in it for them. The Closing is the end of the letter where you lure your clients to purchase your product. In your closing, you need to include the money back guarantee, the price and asking your customers to make a purchase. Give your customers an incentive like a free report with their purchase.