Simply put, you need backend products to get maximum profits from PLR products because this will allow you to get the most business out of your existing customers. Turn them into even more loyal clients by offering them a range of back end products which they buy from you. It’s the simplest and most effective way for you to increase the profits from PLR products.

What is a backend product?

The ‘front end’ package is the original product that a customer buys. You can then make more money from them through them upgrading their original purchase, and there is some more profit to be made from these upgrades. These occur at the time of the original sale: for instance by getting people to buy a series of PLR products on the same topic, to give them a deeper knowledge of the subject. You can also get more creative with the backend products you offer; for instance, if your original information product is an ebook on how play poker, you could also put out a backend product which is a on more advanced poker strategies.

The way to get maximum profits from PLR is first to identify your market and offer this target group a product that they need. Then get traffic to your website or wherever else you sell your PLR products from. Once there, sell them more backend products, and then duplicate the whole process all over again with a different PLR product, perhaps in another niche.

There are three ways to duplicate your PLR product business. You can repeat all the steps above to build a second business. You can expand horizontally to offer products which are related to your first PLR subject, as in the Poker example given above. You can also expand your PLR business vertically to offer a series of unrelated products and services to the same target group, because of course everyone has more than one need.

Basically, you then apply the knowledge you have learned from building up your first PLR business either into new markets, or to provide more products to the niche market you’ve already discovered. You’ll have the time and energy to this because you’ll have learned all the strategies that have allowed you to put your first online business pretty much on auto-pilot. This will allow you to get multiple streams of income because that’s the best, easiest and fastest way to make a profit, and it means also that you are more likely to be able to sustain your PLR business way into the future.

There are several reasons why you may want to duplicate your past successes. First – eventually, there will be no more profit to squeeze out of your original business. Keep it going, of course, and eke out the odd thousand or so – but why be satisfied with that alone when you could DOUBLE your income?

Duplication allows you make massive profits from PLR products, time after time.